Diversified Management Group (DMG) manages a portfolio of over 90 convenience stores such as Mega Co-op and Chisholm Corner, across multiple states. DMG launched online with their top 200 selling SKUs across 10 menu categories and, due to the limited selection, trailed other retailers’ Returning Customer and Cart Abandonment metrics.
Over the course of the DMG relationship, Lula has supported several key projects including:
Lula’s proprietary Menu Analysis tool identified 14 additional categories for DMG to add to Uber Eats, Grubhub and DoorDash and recommended increasing overall menu count from under 200 to over 2,000. Piloting the enhanced menu at one store resulted in significant revenue growth and notably, no decrease in order completion rate or spike in store ops issues. Once the changes were rolled out to all stores, DMG's team saw incremental improvement in digital commerce execution.
“One of the things I really love about Lula - it’s not just about ‘here’s the opportunity,’ it's ‘here’s where you’re winning, and here’s how you can enhance that win more rapidly and more frequently.”
Retailers interested in transforming their digital operations can book a meeting with an e-commerce expert to explore how our tailored solutions can drive growth and enhance customer engagement.
