Sweet Pea’s, a convenience store chain with over 20 locations in Pennsylvania, offers a variety of services, from fuel and car washes to quick meal options. Their in-house foodservice brand, Sub Works, offers fresh made pizza and sandwiches and was only available in-store due to the complexity of managing QSR digital commerce. Already, using Lula to power digital commerce, Sweet Pea’s partnered with Lula to bring Sub Works online.
Lula supported Sweet Pea’s digital commerce on the convenience side with initiatives including:
Based on analysis of existing offerings on DoorDash, Uber Eats and Grubhub, Lula recognized an opportunity to introduce Sub Works in the Restaurant Category and leverage the brand’s authentic reputation as a local, highly regarded food option. Working with Sweet Pea’s leadership, Lula handling all aspects of online storefront creation including the digitization of all menu items and deployment of custom branding.
"We're thrilled to be able to showcase our Sweet Peas & Sub-Works brands online seamlessly through Lula. They've taken care of almost everything in the program to help us build and launch online ordering. As a small marketing team, it's great to have the tactical support and expertise Lula brings to our organization"
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