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Philadelphia, PA (February 11, 2025) — Par Mar Oil has successfully expanded its digital commerce operations across nearly all viable store locations in 4 states through its strategic partnership with Lula Commerce. This initiative is set to transform Par Mar's customer engagement by delivering seamless digital experiences across all major order-ahead and pick up platforms, including Uber Eats, DoorDash, GrubHub, Seamless, and Postmates.
As a leading quick-service restaurant (QSR) and retail brand, Par Mar Oil operates renowned franchises such as Papa John’s, Subway, A&W, and Arby’s across Ohio, West Virginia, Pennsylvania, Kentucky, Virginia and Maryland. In early 2023, Par Mar further strengthened its market presence with the acquisition of 14 convenience stores from Santmyer Companies. According to CSP media, Par Mar is currently ranked as the 33rd largest convenience retailer in the United States by store count.
Leveraging Lula’s managed services and expertise, Par Mar successfully launched digital commerce across its markets, streamlining essential yet time-consuming tasks such as delivery service relationship management, digital order accounting and reconciliation, operational and growth strategy, and IT functions. By fully integrating their PDI back-office system with the Lula Hub, Par Mar retailers enjoy real-time price syncing and inventory updates across their digital channels, greatly improving operational efficiency. This partnership effectively frees up approximately 2.5 full-time resources, allowing Par Mar to efficiently scale its digital commerce operations.
This expanded partnership follows the success of a pilot program between Lula and Par Mar Oil in early 2023, which generated strong demand and received positive customer feedback. As consumers increasingly seek convenience through their preferred channels, Par Mar continues to lead with innovation, meeting customers where they are and delivering the seamless experiences they expect.
Founded in 1967, Marietta, Ohio-based Par Mar Oil operates about 250 convenience stores across Ohio, West Virginia, Pennsylvania, Kentucky, Virginia and Maryland. The retailer also operates several Dairy Queen and Arby’s restaurants, as well as one IHOP location.
Lula Commerce is a premier provider of digital commerce solutions for retailers and quick-service restaurants (QSRs). Our mission is to drive connectivity, empowering leading brands to serve shoppers across multiple channels while minimizing the operational burden and expertise required to create exceptional consumer experiences. Lula’s comprehensive product suite supports retailers through digital transformation, positioning us as a trusted growth partner by offering specialized expertise and integrations that connect all aspects of the digital ecosystem to unlock significant growth. For more information, visit www.lulacommerce.com.
