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PHILADELPHIA, PA - September 10, 2024 - Clipper Petroleum, a family-owned retail brand with a deep-rooted history in the Southeast, has launched its new e-commerce channel through a strategic partnership with Lula Commerce. This initiative introduces local delivery and pickup services across Clipper Petroleum's retail locations in Georgia and South Carolina, marking a significant step in the company’s ongoing evolution to meet the needs of modern consumers.
Founded in 1933 and acquired by Tom Bower Sr. and Bob Braff in 1974, Clipper Petroleum has grown from its humble beginnings to operating 23 convenience stores, six quick-service restaurants (QSRs), and supplying fuel to over 300 dealer partner accounts across the Southeast. Celebrating its 50-year anniversary this year, the company remains committed to evolving with its customers' needs by embracing modern technology and expanding its service offerings. Known for its strong community presence and dedication to customer service, Clipper Petroleum continues to innovate, now providing its customers with easy access to their favorite products through digital ordering platforms like DoorDash, Uber Eats, Grubhub, and more.
“We are very pleased with the results we have seen in the partnership with Lula Commerce. We tried 3PD early on. We did not have the success that we are enjoying today. Their support team has been great to work with and help deliver results. They keep us updated on store performance, training videos and site level support to help deliver our products to our customers. ” Said Tony Legg, Director of Operational Compliance and Programs , Clipper Petroleum
Lula Commerce’s managed services enable Clipper Petroleum to delegate all digital commerce operations, allowing the brand to focus on core business activities while benefiting from enhanced brand visibility and incremental sales through additional channels. By partnering with Lula, Clippers successfully launched digital commerce across its markets, streamlining essential yet time-consuming tasks such as delivery service relationship management, digital order accounting and reconciliation, operational and growth strategy, and IT functions, including back-office integration. This partnership effectively frees up approximately 2.7 full-time resources, allowing Clipper Petroleum to efficiently scale its digital commerce operations.
"We're excited to partner with Clipper Petroleum and unlock online channels for additional sales. Over the past few months, we've seen significant incremental demand from new customers who have discovered Clipper through digital channels. The direction that Clipper’s leadership is taking is truly impressive, and it's a pleasure to strategically support their efforts in delivering exceptional outcomes for the brand." — Adit Gupta, Co-Founder and CEO, Lula Commerce.
In 2015, Clipper Petroleum launched its first mobile app, setting a precedent for how the company embraces technology to engage with its customers. As convenience stores increasingly become hubs for quality food service, Clipper has been at the forefront of this trend, offering its customers new and innovative ways to interact with the brand. The partnership with Lula Commerce represents their next step in this journey, enabling Clipper to expand its digital capabilities and further enhance its customer experience through seamless delivery and pickup services.
Since the initial launch in February 2024, Clipper Petroleum has already served over 5,000 shoppers through its new digital platforms, marking a significant milestone in its digital transformation.
Clipper Petroleum, celebrating its 50th anniversary in 2024 under the Bower family's leadership, operates 23 Clipper stores, six restaurants, and supplies fuel to over 300 dealer locations across Georgia, South Carolina, North Carolina, Tennessee, Alabama, Virginia, and Florida. Clipper is committed to serving its communities through dedicated service, strong family values, and a deep connection to the local areas it serves.
Lula Commerce is a premier provider of digital commerce solutions for retailers and quick-service restaurants (QSRs). Our mission is to drive connectivity, empowering leading brands to serve shoppers across multiple channels while minimizing the operational burden and expertise required to create exceptional consumer experiences. Lula’s comprehensive product suite supports retailers through digital transformation, positioning us as a trusted growth partner by offering specialized expertise and integrations that connect all aspects of the digital ecosystem to unlock significant growth. For more information, visit www.lulacommerce.com.
