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PHILADELPHIA, PA - October 1st, 2024 -As operators continue choosing Lula as the preferred partner for core technologies and accompanying services in powering their digital commerce, Lula is doubling down on its investment in the team that serves our customers. Today we are thrilled to announce the addition of a new executive role with digital veteran, Justin Jackson, joining us as President & Chief Revenue Officer (CRO) of Lula Commerce. Justin’s experience in scaling teams, while leading the growth of digital services and operations at some of the most respected companies like Amazon and Uber, will serve our customers well as we continue to meet growing demand. Justin had been an advisor to Lula Commerce since early 2024, and now joins the company full time out of Austin, Texas.
Justin brings experience as a senior leader at Amazon, where among many of his unique experiences, he led the go-to-market of Amazon Webstore, an early Saas platform focused on making customers successful through their own ecommerce channels. He led the central region for Amazon Local, focused on growing retail customer acquisition through marketing offers, an effort which informed a later evolution into Amazon Restaurants. Justin led teams across the US and Canada for Uber Eats, focusing on restaurant launches and success on the platform and deepening his experience in local delivery and operations.
Lula is experiencing tremendous growth through the continued success of our customers, with partners like Jacksons Food Stores expanding rapidly with our full suite of digital commerce offerings. In addition, we’re proud to have forged a partnership this summer with Circle K’s Franchisee group, offering Lula’s 3rd party delivery technology and expertise to their 800+ franchise locations in the US.
As Lula has continued to invest in our customers’ success through managed services, our customers are openly sharing those successes. As Don Buck from Diversified Management Group shared in our Commerce Corner podcast recently, “One of the things I really love about Lula - it’s not just about ‘here’s the opportunity’, it's ‘here’s where you’re winning, and here’s how you can enhance that win more rapidly and more frequently.”
“We’ve come a long way from our early days years ago of simplifying aggregation to now contributing our expertise as an extension of our customers’ digital teams. By listening carefully to our customers and prioritizing key pain points, Lula is proud to be the partner behind so many of our customers’ successes” shares Co-Founder & CEO, Adit Gupta. “Justin’s experience and success at enterprises like Amazon and Uber will ensure Lula continues building for scale as we serve the digital growth of thousands of locations for our customers.”
Kyle Tooley of Tooley Oil who operates Mixx Markets in California shared his experience of launching their digital approach on their own, detailing the complexities that quickly arose until partnering with Lula. In a brief retrospective about the early difficulties, he shared that “...I was very naive as to how easy or not it was going to be…I just thought… you put a tablet in the corner, somebody orders, you scan it, and it goes out the door.” Kyle tells us of the relative difficulty involved in managing skus and pricing across multiple delivery platforms, but in recounting his original expectation, says “…quite frankly, Lula makes it that easy for us.”
Justin will report to Lula’s CEO, Adit Gupta, and add his deep experience to the executive team in helping shape the future of Lula - building out the teams, processes and systems to support Lula’s accelerated growth and scale. “I’m excited to join this amazing group at such a fun time in the company’s history.” says Justin. “I’ve had the chance to work with some really cool companies, but the team at Lula is truly a different breed. Knowing we’re solving real problems for our customers, and having spoken to so many that rave about our service, I had to go all in.”
Lula Commerce is a premier provider of digital commerce solutions for retailers and quick-service restaurants (QSRs). Our mission is to drive connectivity, empowering leading brands to serve shoppers across multiple channels while minimizing the operational burden and expertise required to create exceptional consumer experiences. Lula’s comprehensive product suite supports retailers through digital transformation, positioning us as a trusted growth partner by offering specialized expertise and integrations that connect all aspects of the digital ecosystem to unlock significant growth. For more information, visit www.lulacommerce.com.
