Kyle Tooley of Tooley Oil on Rebranding, Loyalty, and Digital Transformation

Kyle Tooley of Tooley Oil on Rebranding, Loyalty, and Digital Transformation

In this episode of Commerce Corner, host Justin Jackson sits down with Kyle Tooley of Tooley Oil Company to discuss the evolution of their family business and the challenges and successes of rebranding their convenience stores under the new Mixx Market brand. Kyle shares insights into launching a loyalty app, the intricacies of delivery service integration, and the future of convenience retail in the digital age. Tune in for an in-depth conversation about innovation, customer engagement, and staying competitive in a rapidly changing market.

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